Life After Project!

Is there life after the completion of a thesis or project? YES! A much less stressful life awaits! :)
With the completion of my project will also come the end of my school years, so yes for me there is life after completing my project!
As is the nature of any professional project, I hope to successfully disseminate my ideas and the core concepts from my project to a particular client. I am still uncertain of who exactly that client will be, but this will be determined when I get a little closer to time for me to begin my final project. If I go with the project proposal that I have come up with for this class, the client would be Grand River Dam Authority as well as a chosen nonprofit agency.
The audience I really hope to influence would be nonprofit agencies as well as large corporations that wish to be socially responsible and help to financially support a worthy cause. My project proposal proposes that a joint advertising campaign be created, that would involve both a for-profit corporation and a non-profit organization. Not only would the nonprofit benefit because of the financial support, but the corporation would benefit as well, because of the goodwill and positive brand image the partnership would accrue.
The interesting spin that this project has as opposed to other social cause-related marketing campaigns is that it involves the non-profit one hundred percent. Input, approval, and suggestions for the ads of both entities would be needed from the nonprofit as well as the corporation. Also, though this would be an advertising campaign, several public relations techniques and practices would be implemented therefore making it an integrated marketing campaign. In today’s world of advertising, many traditional methods are very near death. That is why it is so important for new and integrated forms of advertising and marketing to be created and put into practice.
Brand image building has emerged as an important way to promote and stabilize your brand. For example, try to think of an advertisement you have recently seen for Starbucks coffee . Except for billboards Starbucks doesn’t really advertise heavily, but they have an amazing brand image that brings in new customers and keeps previous customers returning day after day. Or, take Apple computers for example, while yes they may use traditional advertising to advertise their newest product, their brand image is so strong that they have a consistently growing loyal following. Their brand is so salient that people use it to define themselves. That is what my project sets out to do, maybe at a smaller scale that is not so cult like. J In essence, this project is simply increasing brand awareness while also increase favorable brand image for both the nonprofit agency and the large corporation. So, all of this being said, the best way to share my ideas with a broader audience is to pitch the idea to a client and begin implementing it one client (or client pair) at a time.